MERCEDES BENZ ROMA

Street marketing & direct promotion
2010-2012
Roma

Una rosa sul parabrezza accompagna una dichiarazione d’amore delle concessionarie che desiderano riavere le loro Classe A da supervalutare: questa è stata una delle nostre più riuscite idee creative di promozione in stile guerriglia abbinate alle campagne del brand. Inoltre negli anni di collaborazione abbiamo supportato MBR in molte altre attività di street marketing e promozioni B2C dedicate alla “piccola di casa Mercedes” tra cui Make Up Your smart e Summer Hit.

A rose that accompanies a love letter dedicated to a special one: dealers want their Class A back because they’re missing them, and they have a real big deal to offer. This was one of the creative idea for the guerrilla activities we have managed for the brand. We have also supported MBR during street marketing activities and B2C promotion dedicated to smart fortwo like “Make Up your smart” and “Summer Hit”.


  • Project management
  • Creativity ideas for street marketing activities
  • BTL advertising
  • Logistic
  • Roadmap planning
  • Hostesses, Stewards & Drivers



  • View Fullscreen