BMW ITALIA

Lancio BMW R nineT
Gennaio-Aprile 2014
Roma, Milano, Torino, Bologna, Catania

In occasione del lancio ufficiale della R nineT presso le concessionarie, BMW organizza con Rolling Stone un evento itinerante in grande stile rock. Abbiamo quindi creato un format di da replicare in ogni tappa, in pieno stile cafè racer ed in linea con l’innovativo mood del prodotto. L’evento ha visto la partecipazione di più di 2.000 persone nelle cinque tappe italiane.

For the R nineT dealers launch, BMW has organized with Rolling Stone a large travelling initiative held in five Italian cities involving the participation of approximately 2.000 people. As partner for the event, we have created a unique but replicable format inspired by “cafè racer style”, matching the mood represented by the R nineT.


  • Set up & fine tuning
  • Personalized signs and billboards
  • Light and event décor
  • Furniture “ad hoc”production
  • Pre and post secretarial services
  • Direct email marketing activities
  • Catering
  • Models & promoters



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